Avaya repositions itself as cloud provider for unified communications

Customers can choose on-prem deployments or opt for a cloud service from Avaya.

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Unified communications vendor Avaya is rebranding its entire communications portfolio under the Avaya OneCloud name, effectively positioning itself as a cloud services provider.

Avaya OneCloud spans the entire Avaya product line, which is focused on contact-center-as-a-service (CCaaS), unified-communications-as-a-service (UCaaS), and communications-platform-as-a-service (CPaaS). Avaya offers a range of operational, consumption and commercial models that can be deployed on-premises as well as through Avaya's private and public cloud offerings.

"Global organizations increasingly rely on us as they adapt to a work-from-anywhere world, and we are delivering our offerings in a more impactful way," said Simon Harrison, Avaya senior vice president and chief marketing officer, in a statement. "Avaya OneCloud enables them to consume and deploy apps in the way they want, to achieve their ambitions and build their brands through improved experiences."

Avaya is a spinoff from Lucent Technology. It was purchased by a private equity firm in 2007, which left it with a lot of debt. The company went into Chapter 11 bankruptcy protection in 2017, after which it sold off its hardware business and emerged from Chapter 11 as a public company. Since then it has been focused on three core lines of business.

Avaya OneCloud CCaaS provides customer and workforce engagement solutions to connect multiple touchpoints – including voice, video, chat, messaging, and social – while leveraging AI, insights, knowledge and resources from across an organization.

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