Telepresence: The Value of Face-to-Face

Opinion
Nov 5, 20091 min

Justifying the expense of deployment

IT executives within organizations that have deployed telepresence almost universally sing its praises, reporting high utilization, high user satisfaction, and a strong demand to expand telepresence facilities to additional locations. Today, typical deployments are limited, only a handful of rooms located in large office locations. But with the mean price of a room deployment hovering around $250,000, plus ongoing costs for bandwidth and management, how can organizations justify such an expense, especially in light of shrinking or flat IT budgets? The answer is simply that executives perceive a great deal of value in meeting via telepresence versus room-based, desktop, or audio conferences. Telepresence, unlike other meeting technologies is perceived as suitable replacement for in-person meetings, especially for senior executives. Organizations should develop a business case for telepresence (or any form of video conferencing) that focuses on potential to reduce travel, as well as measurable benefits from better internal and external interaction.