As high-tech buzz phrases go, service-oriented architecture is vaguer than most. SOA isn't a technology, product, service or protocol. But it's been mentioned in many marketing pitches lately, promising greater developer productivity and standards-based interoperability if you buy this vendor's application platform or that one's visual-modeling tool. Over the past three months, Sun, Oracle, Microsoft and IBM all announced products or initiatives for implementing SOA in their respective environments.SOA is a substantial and growing body of practical techniques for designing shareable, reusable, interoperable\u00a0Web services. Just as important, the past few years have seen the emergence of a universal, standardized, SOA-enabling middleware fabric built on the Web Services Description Language (WSDL), Simple Object Access Protocol (SOAP) and Universal Description, Discovery and Integration.SOA is a disruptive approach to building distributed services. Until now, we've developed new functionality on and within concepts such as platform, application and language. Each of these concepts has traditionally had a well-defined sphere of reference: The platform hosted the application, and the application was developed in a language. Now all that is changing, thanks to the emergence of SOA.The first of the old computing concepts to wither away will be the platform. This term originally applied to operating systems, then included application servers that implement a particular development framework (Java 2 Platform Enterprise Edition or .Net) over one or more operating systems. But the growth of standards-based, distributed Web services has made it clear that fewer and fewer business processes will execute entirely within the confines of a J2EE 1.3 server or Windows Server 2003, or Linux, but will execute across them all. When all platforms share a common environment for describing, publishing and invoking services, the notion of self-contained platforms disintegrates in favor of SOA, which is essentially a platformless service cosmos.Another casualty of this evolution is the notion of applications as discrete, functional components that execute on particular platforms. SOA is founded on the notion of virtualization. Under this paradigm, services describe abstract interfaces within standard, platform-independent metadata vocabularies such as WSDL. The underlying service functionality may be provided from components on any platform without needing to change the interface. Under SOA, the application dissolves into a service that may have no fixed implementation but simply bids for on-demand networked software and hardware resources.Programming languages also are becoming something that fewer developers touch directly. Visual model-driven development and automated code generation are at the forefront of the SOA revolution. You're more likely these days to see a vendor boast of its ability to support visual modeling in Unified Modeling Language than development in Java, C# or any other declarative programming language. For complex, orchestrated, multiplatform Web services, visual modeling is the most effective approach for specifying, implementing and maintaining the end-to-end logic and rules on which the service depends.SOA has spawned a range of terms to describe what developers actually develop. IT professionals increasingly define their creations in terms of services, models and patterns, rather than platforms, applications and languages. The notion of patterns will become critical to discussions of distributed services. A pattern is a generic approach - such as service proxying or service coordination - to architecting interactions in the infrastructure. Every pattern defines its own abstract Web services functional elements and SOAP-based interactions.Welcome to the dizzying new world of SOA. Platforms are dissolving, new concepts are taking over, and Web services will become everywhere shareable and reusable.Kobielus is a senior analyst with Burton Group, an IT advisory service that provides in-depth technology analysis for network planners. He can be reached at (703) 924-6224 or firstname.lastname@example.org.