Apple: So hot it knocks off Al Jazeera.
True, true. Apple has been named the brand with the most impact for 2004, beating 2002 and 2003 winner Google, Ikea, Starbucks and Al Jazeera. That’s some seriously disparate company; we’d love to be a fly on the wall at that poker game.
The Brandchannel.com award targets “brands that had the most negative or positive impact on our lives each year.”
