Michael Cooney
Senior Editor

Buzz word OD

Opinion
Mar 21, 20051 min

We got a press release the other day that made our head spin:

“Blog, Vlog or Podcast Right From Your Mobile Phone – PicoBlogger 2 Does it All and its Free”

OK, that’s three buzz words right in a row. No fair. There should be some sort of press-release-writing rule in which you can only use one buzz word in a headline.

Plus, if you’re gonna use a term like “vlog” in the headline, make sure you use it again in the body copy so we can figure out what it is. We’re kinda-sorta on top of this stuff and vlog’s a stumper. Dear PicoBlogger: You lost us at vlog.