Lewis stumbled on the story when he found such responses posted in his entries that mentioned the news network. Suspicious, he set up four other places to attract such comments and, bingo, soon enough they arrived.
Says Lewis: “CNN is gambling that they can use the blogosphere to gain a competitive advantage over their seemingly invincible arch rival Fox News. Regarless of whether this was CNN or a smear artist, allowing these guerrilla marketing campaigns to continue could result in our blogs – leftwing and rightwing alike – to become the battlefield in ratings war between two of the largest media giants.”
Lewis’ extensive report on his investigation is here.
And, of course, CNN denies the whole thing.
Via Waxy
