We gotta hand it to Nintendo, this is pretty smart. The gaming company is aiming its new Wii console at the 50+ set and even attended a senior trade show to promote it. “Nintendo has never gone after grandparents before,” said Amber McCollom, a senior manager of public relations for Nintendo. “We’re targeting this audience for themselves, not just their grandchildren.” Disposable income, few responsibilities, no work or school: That’s the dream gamer. Via The New York Times
