Did iTunes save “The Office”?

NBC thinks so: “I’m not sure that we’d still have the show on the air” without the iTunes boost, says Angela Bromstead, president of NBC Universal Television Studio, which owns and produces “The Office.” “The network had only ordered so many episodes, but when it went on iTunes and really started taking off, that gave us another way to see the true potential other than just Nielsen. It just kind of happened at a great time.” Newsday columnist Verne Gay agrees and looks at the effect iTunes has had on network TV shows. Wonder how “The Office” has affected sales of “Call of Duty”. Via tvtattle