Sometimes a press release appears that lightens our day. Such was the effect of a press release from Crisp Wireless (“a provider of mobile content creation and delivery solutions” — unusually modest for a press release skipping as it does claims of being a “leading” or “the foremost”) that announced (the emphasis is all mine):
… [Crisp Wireless] has delivered a rich media mobile brand experience to MindShare Interaction for Unilever
