Michael Cooney
Senior Editor

Tivo doesn’t understand Tivo

Opinion
Nov 29, 20061 min

Tivo has a new feature that sounds incredibly unappealing: “When Tivo customers hit their delete buttons, they will be given the standard two options of erasing a program or saving it, as well as a pitch from an advertiser to watch its commercial,” notes Reuters. Once and for all – will that company please realize that people Tivo shows to specifically fast forward through commercials?