Michael Cooney
Senior Editor

Google eyes radio

Opinion
Dec 8, 20061 min

Not content with ruling the entire Web, Google recently announced deals with those old-timey newspapers, and is now turning its attention to radio. The Googlers are testing a radio service that would automate the process of buying and selling radio ads, much like AdSense. The company says the test will encompass more than 700 radio stations in over 200 U.S. metropolitan markets. It eventually, Google hopes to eventually

swallow

sign up more than 5,000 stations.