As part of its kick off to offer 100 million free iTunes downloads to its customers, Pepsi will use 20 RIAA-accused file traders in its Super Bowl ad spots to promote legal song downloading.
“It’s all in good spirit,” says Dave Burwick, chief marketer, Pepsi, North America. “This has been a huge cultural phenomenon. It’s highly relevant and topical for consumers. We’re turning people to buying music online vs. stealing it online.”
Read the whole USA Today story here.
