• United States

Making lemonade out of lemons

Jan 26, 20041 min
Data Center

As part of its kick off to offer 100 million free iTunes downloads to its customers, Pepsi will use 20 RIAA-accused file traders in its Super Bowl ad spots to promote legal song downloading.

“It’s all in good spirit,” says Dave Burwick, chief marketer, Pepsi, North America. “This has been a huge cultural phenomenon. It’s highly relevant and topical for consumers. We’re turning people to buying music online vs. stealing it online.”

Read the whole USA Today story here.