Webconferencing software provider WiredRed has released an XML-based SDK for its e\/pop offering, allowing third-parties to rebrand and\/or customize the application to their own needs. Using a SOAP interface, developers can use any piece of e\/pop they may need, including video, audio, application\/desktop sharing and remote control capability. "We've created a full set of APIs and documentation, so if you're a developer and want to go in and create a conference on server you can manipulate every aspect of the conferense server itself," says Allen Drennan, CTO\/founder of WiredRed. Application service providers could use the e\/pop SDK to build their own WebEx offering if the wished, Drennan says. The company is targeting ASPs and corporate users that want a behind-the-firewall Webconferencing product. The SDK is available now.