• United States

30-second ad standard too long

Dec 02, 20051 min
Data CenterVideo

The new IAB standards for video ads on the Internet says ads should be no longer than 30 seconds, but Mel Taylor at Donata Communications disagrees:

Listen carefully, folks. Any publisher who runs 30-second ads before streaming video is a fool.

Thankfully, our pre-rolls run only 15 seconds. Most of our content is under 10 minutes, so a 30 second pre-roll would be a big percentage of the total time viewed. Ads are a necessary evil (spoken like the editorial person that I am) but the IAB is a bit crazy on what they think people will watch.