The new IAB standards for video ads on the Internet says ads should be no longer than 30 seconds, but Mel Taylor at Donata Communications disagrees: Listen carefully, folks. Any publisher who runs 30-second ads before streaming video is a fool. Thankfully, our pre-rolls run only 15 seconds. Most of our content is under 10 minutes, so a 30 second pre-roll would be a big percentage of the total time viewed. Ads are a necessary evil (spoken like the editorial person that I am) but the IAB is a bit crazy on what they think people will watch. Related content opinion Imprezzeo makes image search easier By Jason Meserve Apr 03, 2009 1 min Video Web Search Enterprise Applications opinion Skype on the iPhone is a sweet app By Jason Meserve Apr 02, 2009 1 min iPhone opinion March Madness coming to an iPhone near you By Jason Meserve Mar 12, 2009 1 min iPhone opinion Nice play by Amazon with Kindle iPhone app By Jason Meserve Mar 10, 2009 1 min Kindle iPhone Amazon.com Podcasts Videos Resources Events NEWSLETTERS Newsletter Promo Module Test Description for newsletter promo module. Please enter a valid email address Subscribe