NetFlash: Trade shows look to lure buyers, not big turnouts

Trade shows aren’t what they used to be – and that’s a good thing, according to some show promoters. In the past, many shows focused heavily on the brand-awareness angle, trying desperately to grab your attention through flashy presentations so they could get you to clamor for one of their T-shirts. (I remember this time fondly as a period when I never had to buy a pen.) But times have changed, and with fewer attendees, show promoters are trying to ensure that they’re the right attendees.

Trade shows look to lure buyers, not big turnouts

https://www.nwfusion.com/news/2003/0623showtime.html?net

Bouncing back to broadband

Broadband over the wide area is making a bit of a comeback. After the go-go bandwidth boom of the late ‘90s and the resulting stop-stop bandwidth bust, companies are finding that there really are good applications for broadband.

https://www.nwfusion.com/research/2003/0623broadband.html?net

Cisco launches advanced LAN gear for small nets

Cisco this week announced modular and stackable switch gear aimed at bringing features such as advanced quality-of-service controls, voice over IP and security to small and midsize businesses.

https://www.nwfusion.com/net.worker/news/2003/0624cisgear.html?net

HP plans turnkey clustered offering

HP is readying a line of turnkey high-performance Linux cluster products for release at the LinuxWorld Conference and Expo in San Francisco this August, a company executive said this week.

https://www.nwfusion.com/news/2003/0625hpplans.html?net

Got a network news tip?

Don’t be shy about telling us something we don’t know. Send me your industry-related news and gossip at mailto:jcaruso@nww.com