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NetFlash: Trade shows look to lure buyers, not big turnouts

Jun 25, 20032 mins

Trade shows aren’t what they used to be – and that’s a good thing, according to some show promoters. In the past, many shows focused heavily on the brand-awareness angle, trying desperately to grab your attention through flashy presentations so they could get you to clamor for one of their T-shirts. (I remember this time fondly as a period when I never had to buy a pen.) But times have changed, and with fewer attendees, show promoters are trying to ensure that they’re the right attendees.

Trade shows look to lure buyers, not big turnouts

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