Denise Dubie
Senior Editor

Bandwidth isn’t the answer, Yankee Group says

Opinion
Oct 7, 20032 mins

* Bandwidth alone can’t solve IT problems, according to Yankee Group report

Market research firm Yankee Group this week released a report that discusses the challenges enterprise network managers face when trying to support bandwidth-hungry applications and keep networks running smoothly.

In “Traffic Management: Optimizing the Enterprise Network for Maximum Business Value,” Yankee squashes the theory that you can simply throw bandwidth at applications to improve response time.

“Adding more bandwidth may only improve the response of non-essential applications. It does not guarantee that the bandwidth will be available to the applications that need it most,” the report says.

The growing importance of applications to businesses is also causing changes for enterprise network managers, Yankee suggests. The challenges of maintaining network device availability are pretty much solved, and now IT departments overall are being asked more often to optimize application performance. The job of the network manager now includes monitoring and prioritizing application traffic and optimizing the network for the most critical applications.

In the past, applications resided only on a LAN and didn’t tax network performance. Bandwidth was readily available and network latency wasn’t an issue.

Today with WANs supporting more critical applications, which are now open to business partners, customers and increasingly mobile and remote employees, network managers face more challenges. Converged services such as voice over IP and video over IP also add to WAN traffic congestion. And internal company employees “flood the network with non-essential HTTP and peer-to-peer traffic,” the report says.

So it may seem to network managers no matter how much bandwidth is added, it’s still not enough.

Yankee says that’s because “continuing to add more bandwidth is temporary, expensive and ineffective. More bandwidth is not the answer – more effective management is.”

Next time, we’ll cover more about what Yankee Group suggests network managers should do to address application performance.

Denise Dubie

Denise Dubie is a senior editor at Network World with nearly 30 years of experience writing about the tech industry. Her coverage areas include AIOps, cybersecurity, networking careers, network management, observability, SASE, SD-WAN, and how AI transforms enterprise IT. A seasoned journalist and content creator, Denise writes breaking news and in-depth features, and she delivers practical advice for IT professionals while making complex technology accessible to all. Before returning to journalism, she held senior content marketing roles at CA Technologies, Berkshire Grey, and Cisco. Denise is a trusted voice in the world of enterprise IT and networking.

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