• United States

Broadband helps drive online radio

Dec 16, 20031 min
Data Center

As broadband adoption here in the U.S. and abroad continues to grow, one beneficiary seems to be online radio, according to The Guardian:

The latest Arbitron/Edison Media Research study into Internet audio/video usage in the US shows that one out of five Americans, aged 12 and older, have used Internet audio or video in the past two months. In the UK, a Rajar/Ipsos survey in the quarter ending in September revealed that 14.4% of adults have listened to the radio via the web compared with 11.9% in the corresponding period last year. This has also caught the interest of advertisers. According to the Radio Advertising Bureau the Internet has attracted a new group of white-collar daytime listeners, mostly between the hours of 5pm and 7pm.

Read the whole article here.