Tivo exists for basically two reasons: 1) You can easily record and watch TV whenever you want, and 2) You can breeze right through commercials.
Yet Tivo is now trying to get advertisers to boost its bottom line.
According to the AP, Tivo will insert symbols (“ID tags”) on top of ads that are being fast-forwarded, so even though you’re jamming through the commercial you can see who the advertiser is.
“The ID tags are designed to alert Tivo customers to certain products. If customers are interested in learning more, they can pause the show they are watching to receive a ‘long-format’ commercial or obtain information about the product. The new campaign will be launched with General Motors and The WB Network commercials.”
What amazed us about this story is the fact Tivo has yet to earn a cent. In its first-quarter report in May, Tivo reported a loss of $857,000. The company has said it would reach profitability in the fourth quarter.
Via My Way News
