A British TV drama is turning into a technological “Choose Your Own Adventure,” as viewers are given the chance to decide how the plot will develop via their mobile phones.
“Dubplate Drama,” which centers around the country’s urban music scene, will be shown on Britain’s Channel 4 in November. Each week viewers will be able to vote by text message for one of two possible episode outcomes.
“We did a check around and there is nowhere in the world we could find where there has been viewer-led interactive drama,” said the show’s marketing guru.
Via Yahoo News
