• United States
Senior Editor

Tots hot for tech toys

Nov 17, 20051 min
Data Center

It’s never too early to turn your kids into gadget freaks.

At least that’s what U.S. toy manufacturers are hoping as they start to market more and more tech-type toys for the younger set. For instance, there’s the $80 VCam Now, a digital camera for kids 8+, from Hasbro.

Experts say it’s a case of “aspirational marketing” to the under 12s, in which younger children want to be like older kids. But the move to more tech-based toys is causing a price hike, in that big-ticket gifts average $53 this year as opposed to $40 last year.

Click here to see if that will backfire on toy manufacturers, as well as for a list for the top 12 tech toys of the season.

Via USA Today