Toymaker Bandai last week “launched” (as if it were the Space Shuttle or something) a virtual “town” on the Web called TamagotchiTown. If you go there, you will leave this world and enter an alternate dimension of ultra-cuteness which takes the Tamagotchi “virtual pet” thing into the 21st century. From the press release, issued “by decree of His Royal Majesty, the Tamagotchi King”:
Fans can go online and shop in the TamaTown mall, eat in the international food court, watch a movie at the theater, visit with their virtual pet’s parents and grandparents, meet the King and even travel the world — just as long as they have their official Tamagotchi passport. And through the exchange of passwords, special items and treats can then be collected in the Tamagotchi egg as well.
