It’s just like the Internet – check out the pretty ads and you get to read whatever you really came for.
Wireless providers are smartening up and requiring kinda sorta the same thing. Several new 800 services are offering free directory assistance if you listen to a commercial for up to 15 seconds.
Writes USA Today: “The newest of the three entrants, 1-800-411-SAVE, is launching nationwide Tuesday after trials in Chicago and San Francisco. The others, 1-800-FREE-411 and 1-800-411-METRO, rolled out last fall.”
Via USA Today
