American Idol snubs iTunes

Opinion

May 18, 20061 min

When a contestant gets the boot on American Idol this season, the show has played a video retrospective of the singer’s time on the show set to the song “Bad Day” by Daniel Powter. The exposure on the No. 1 show sent the previously unknown song’s sales through the roof, making it the No. 1 download on iTunes and, conceivably, a ton of money for Apple and the record label.

So the American Idol Powers That Be, no slouches they, are now offering 99-cent audio and $1.99 video downloads of songs performed by the show’s contestants but, cagily, are bypassing iTunes and offering them for purchase from AmericanIdol.com.

Smart move for the Idol people. But we’re still dying to know what they had to do to finally secure the rights to americanidol.com after four years of being stuck with idolonfox.com.

Data Center

by Michael Cooney

Senior Editor

Michael is a senior editor with Network World focused on deciphering the strategies of many core high-tech vendors such as Cisco, Arista, Juniper, HPE and IBM. Michael has been writing about the industry for more than 33 years and has won coverage awards from ASBPE and FOLIO. He has a BA in Journalism and Technical Writing Certificate from The Pennsylvania State University.

He can be reached at michael_cooney@foundryco.com.

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American Idol snubs iTunes

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