New Google tools certainly get a lot of press but they’re not getting a lot of users.
According to review of Google’s top 20 domains by Hitwise, “Google Calendar, Google Finance and Google Talk each account for less than one half of 1% of the traffic to the Google network of Web sites.” Less than 1% of traffic hits Google Maps, Froogle and Google Video Search.
Search still accounts for 80% of Google traffic, and experts say the company shouldn’t expect similarly quick adoption of its other wares:
“Just because Google search got very lucky with its rapid adoption rate in the past doesn’t mean its other services will,” says Garrett Rogers, who writes the Googling Google blog. “Google has to realize that viral marketing happens to only a handful of companies or products and cannot be relied on.”
