How to get people to see your movie twice

Opinion

Jun 30, 20061 min

How do you get people to see a movie in the theatres at least twice?

Release a free commentary track on iTunes so fans can see the movie once, download the free commentary, head back to the theatre, fire up their iPod and listen and watch again. And, of course, shell out another $9.

It’s the rather ingenious idea from Director Kevin Smith, whose “Clerks II” is hitting theatres on July 21.

Story here.

Via Waxy

Data Center

by Michael Cooney

Senior Editor

Michael is a senior editor with Network World focused on deciphering the strategies of many core high-tech vendors such as Cisco, Arista, Juniper, HPE and IBM. Michael has been writing about the industry for more than 33 years and has won coverage awards from ASBPE and FOLIO. He has a BA in Journalism and Technical Writing Certificate from The Pennsylvania State University.

He can be reached at michael_cooney@foundryco.com.

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How to get people to see your movie twice

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