ABC’s OK with you having a DVR, but it’s not super happy with your liberal use of the ad-skipping FF button.
The EFF reports the net has had delusional talks with cable and satellite providers asking that they disable the fast-forward function on future DVR gear.
ABC President of Advertising Sales Mike Shaw is clearly in touch with his TV viewing audience:
“Shaw also threw cold water on the idea that neutering the fast-forward option would result in a consumer backlash. He suggested that consumers prefer DVRs for their ability to facilitate on-demand viewing and not ad-zapping – and consumers might warm to the idea that anytime viewing brings with it a tradeoff in the form of unavoidable commercial viewing.”
Shaw also probably thought “Manimal” would be a big hit for NBC.
Via tvtattle
