Michael Cooney
Senior Editor

eBay has lost its magic

Opinion
Jul 21, 20061 min

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You know your company is in trouble when the CEO says it’s lost some of its “magic” – and you’re not a magician.

That’s what CEO Meg Whitman is admitting about eBay off its latest second-quarter earnings results.

Whitman blames…crappy auctions?

“”The marketplace has been overwhelmed with identical, often poorly-priced items that have diluted the magic of the eBay experience,” she said. “This has resulted in fewer return visits, higher exit rates and fewer bids per listing.”

So eBay is taking the next natural step – raising prices for its sellers and generally making them mad.

Good show.

Via The Register