Michael Cooney
Senior Editor

HP: We’re cool…really

Opinion
Jul 26, 20061 min

HP is working very hard at being cool. Which is, ironically, uncool.

The vendor has tapped a former Apple marketing exec and is launching a series of print and TV ads with hep cats like rapper Jay-Z and snowboarder Shaun White. Oh yeah, they’ll move laptops big time…

However, in what sounds kinda fun, HP is sponsoring an MTV show called “Meet or Delete