Michael Cooney
Senior Editor

Microsoft: Don’t expect much from Zune

Opinion
Jul 28, 20061 min

zune.jpg
So with all the hype and press surrounding Microsoft’s upcoming “iPod killer,” the company’s optimistic about Zune being a big hit, right? Right?

“This is something that’s going to be a three-, four-, five-year investment horizon,” said Robbie Bach, president of Microsoft’s entertainment and devices division.

Translation:

Dear investors,

Zune ain’t gonna make squat for years.

Your pal,

Microsoft

OK, but it’s at least going to be cool, right?

“We’re not just introducing Zune to do the same thing that other people do,” Bach said.

Translation: “We have no idea what it’s going to do.”

That’s just a big setup so when it fails miserably against the iPod Microsoft will counter with “It’s not competing with the iPod.”

Can’t wait for Zune to land. Can’t wait.

Via My Way News