After successfully launching its broadband player and offering free online repeats of primetime shows, ABC is tinkering with its streaming video program.
Starting this fall, shows will be available online for four weeks, not two months as they had been previously. Viewers will use a new broadband player created by the Disney Internet Group. What’s different about the player? “…a minor change here and there,” writes The AP. Thanks for all the details.
There will also be longer commercials, but execs say that “wouldn’t hamper the ‘great consumer experience’ that the service was.” We’ll be the judge of that.
ABC did release some interesting stats from its two-month test:
More than 5.7 million requests for episodes were made and 16 million video streams were served.
“Lost” was the most popular of the four shows available online; “Commander in Chief” the least popular. The other two shows offered were “Desperate Housewives” and “Alias.” Although “Commander in Chief” and “Alias” have been canceled, ABC has not stated which shows will replace them.
Most of the viewing was done because users hadn’t seen the episode on TV.
The average age of the video-streaming user was 29.
Via tvtattle
