The French are pushing the boundaries of ‘Net advertising by using porn stars to hawk clothing (Ed. – Link?).
The campaign by the Shai clothing line “depicts French porn stars frolicking on a circular bed, clothed, at least initially, in the brand’s latest styles,” writes The Los Angeles Times. (Ed. – LINK?).
The paper calls the campaign an “interactive stag film” an “extreme example of advertisers adapting their messages to the Internet…” (Ed. – LIIIIINK?)
