Budweiser to launch Web TV

  First the groundbreaking Bud Bowl. Now Budweiser will launch its own Web TV network, aimed at marketing its suds to 21 to 27-year-olds. That’s a pretty specific demographic. “Channels,” such as Bud Tube, Reality, Comedy and more, will feature 2- to 3-minute segments of original entertainment. Fare will include homemade ads for Bud made by fans, a version of The Dating Game live from bars across the country and new comic showcases. “This is meant to sell more beer, but consumers have to see it as entertainment, not a commercial-generated machine,” says Tony Ponturo, head of global marketing. I feel like I need a drink just writing about it. Via USA Today