Social networking: Readying waterskis to jump shark

  Nickelodeon has hooked two generations of kids, so now it’s targeting parents. Or, probably more precisely, parents who were former Nickelodeon viewers themselves. The cable net is beta-ing social networking site ParentsConnect.com, which boasts “dozens of message boards filled with debates on topics like pregnancy chic and anorexia, and plans for user-generated video, including video blogs,” according to The New York Times. Cripes, sounds like a lovely read. Too bad the company’s a good two years behind on this one.