Michael Cooney
Senior Editor

Dumb PR move of the day

Opinion
Sep 27, 20061 min

  Dear PR people at AT KidSystems, Issue The First: We have no idea why we’re on your distribution list. Issue The Second: When you mistakenly spam the press with the same release multiple times, it’s best not to send another e-mail, even if it nicely states: “We apologize for the multiple emails. It was a computer malfuntion that has been repaired!” In conclusion: Learn how to spell “malfunction”. Unless it was really caused by a “computer malfuntion,” then you have our sympathies.