Sell-out bloggers forced to fess up

Bloggers who shill for a pay-for-post outfit are now required to disclose their selloutyness in their writing. PayPerPost offers bloggers $5 or more per post to write about products from PayPerPost clients. After the FTC said such practices could violate consumer protection laws if the paid relationship is undisclosed, PayPerPost now requires bloggers to note they’re being paid when writing about a product. We want to assure readers that Layer 8 will never find itself in such a conflict, as no one ever wants to sponsor anything related to Layer 8. Layer 8 is too cool for advertisers. Yeah, that’s it…