Michael Cooney
Senior Editor

Jobs resists iTunes price hike

Opinion
Sep 20, 20051 min

Steve Jobs says some music companies are pressuring him to raise the price of single songs bought via iTunes.

Jobs – wisely – is resisting, noting that a price hike would push many people currently buying music back into P2P piracy. He also says music companies are already making a greater profit selling songs for 99 cents via iTunes than via the traditional retail CD route.

“So if they want to raise the prices it just means they’re getting a little greedy,” Jobs notes. “We’re trying to compete with piracy, we’re trying to pull people away from piracy and say, ‘You can buy these songs legally for a fair price.’ But if the price goes up a lot, they’ll go back to piracy. Then everybody loses.”

Via My Way News