Chinese IT hardware giant Huawei is in a very tough position now, cut off from most western technology partners following the Trump administration\u2019s declaration of the firm as a national security risk. The question now becomes what do its customers do.\nThe Trump administration issued an order that effectively bars American firms from selling components and software to the company, and very quickly Huawei was cut off from Intel, ARM, Infineon, Samsung, and Google. The SD Association and Wi-Fi Alliance have also cut ties with Huawei.\nHowever, Huawei got a temporary break last month when the Commerce Department gave the company a reprieve after it added Huawei to a list of companies it considered a national security risk. Instead, the department posted a notice to the Federal Register that it would grant 90-day permissions for transactions necessary to maintain and support existing cellular networks and handsets.\n\nCharles King, principal analyst with Pund-IT, said the company can survive for now, but not if the rest of the world follows the U.S.\u2019s lead.\n\u201cThe bigger danger is whether President Trump and other members of his cabinet can convince U.S. allies and trading partners to participate in the ban. That's reportedly been a subject of discussions during the President's state visit to England this week. If Trump succeeds in persuading allies to participate in the ban, it would leave Huawei a shell of its former self,\u201d King told me.\nRural telcos affected\nHuawei primarily competes in the handset market and has come on very strong in recent years. But it also has a significant backend business and is especially popular with more rural telcos because its equipment is cheap (and some say it achieves that by being subsidized by the Chinese government).\nAs Zero Hedge noted, in the early 2000s, smaller, rural customers in states such as Nebraska, Wyoming, Montana, South Dakota, and Colorado were overlooked by networking equipment giants such as Cisco. Huawei was happy to step in and sell its cheaper routers, switches, and other telephone and internet infrastructure.\n\n\n \n\n\nToday, up to 25% of rural wireless carriers use the company\u2019s equipment, with Montana highly dependent upon it and Wyoming almost not at all.\nAnd that can be problematic. If those carriers can no longer get access to firmware upgrades, or worse, are ordered to get rid of the hardware gear, things could get expensive for them.\n\u201cIf they're ordered to rip and replace their Huawei gear, the cost could run into hundreds of thousands of dollars for organizations that aren't always well capitalized. Even if they were reimbursed by the U.S. government, it would likely impact other services and projects, including rolling out better broadband services,\u201d said King.\nWhat are the chances of a rip-and-replace? Well, Zero Hedge notes that Huawei equipment sits adjacent to fiber carrying nuclear and highly sensitive defense data to launch command sites and defense facilities located throughout those states. So, if the Trump administration truly believes Huawei is spying, they won\u2019t want its gear anywhere near NORAD.\nAll of this begs the question of what Cisco will do because this is an opportunity to pick up customers it overlooked. In that regard, I have no answer. For now.