Google Cloud announced the general availability of Archive, a long-term data retention service intended as an alternative to on-premises tape backup.\nGoogle pitches it as cold storage, meaning it is for data which is accessed less than once a year and has been stored for many years. Cold storage data is usually consigned to tape backup, which remains a surprisingly successful market despite repeated predictions of its demise.\nOf course, Google's competition has their own products. Amazon Web Services has Glacier, Microsoft has Cool Blob Storage, and IBM has Cloud Storage. Google also offers its own Coldline and Nearline cloud storage offerings;\u00a0Coldline is designed for data a business expects to touch less than once a quarter, while Nearline is aimed at data that requires access less than once a month.\nWith Archive, Google highlights a few differentiators from the competition and its own archival offerings. First, Google promises no delay on data retrieval, claiming millisecond latency. AWS can take minutes or hours. While Archive costs a little more than AWS and Azure\u00a0\u2013 $1.23 per terabyte per month vs. $1 per terabyte per month for AWS and Azure \u2013 that\u2019s due in part to the longer remit for an early deletion charge. Google offers 365 days compared with 180 days for AWS and Azure.\n"Having flexible storage options allows you to optimize your total cost of ownership while meeting your business needs,"\u00a0wrote Geoffrey Noer, Google Cloud storage product manager in a blog post announcing the service\u2019s availability. "At Google Cloud, we think that you should have a range of straightforward storage options that allow you to more securely and reliably access your data when and where you need it, without performance bottlenecks or delays to your users."\nArchive is a store-and-forget service, where you keep stuff only because you have to. Tape replacement and archiving data under regulatory retention requirements are two of the most common use cases, according to Google. Other examples include long-term backups and original master copies of videos and images.\nThe Archive class can also be combined with Bucket Lock, Google Cloud\u2019s data locking mechanism to prevent data from being modified, which is available to enterprises for meeting various data retention laws, according to Noer.\nThe Archive class can be set up in dual-regions or multi-regions for geo-redundancy and offers checksum verification durability of "11 nines" \u2013 99.999999999 percent.\nMore information can be found here.