The school pays Napster (through the student activity fee) and students get the ability to legally download or stream many songs for free, while others can be bought at a discount.
Now news is surfacing that the school surveyed students in fall 2004 to see how the program was faring and not a single student bought a song. Instead: “8% of the students turned to the likes of iTunes and Musicmatch to buy songs they enjoy.”
Well, that worked out well.
It’s admirable that schools are trying to stop illegal music downloads, but trying to sell music to college students seems akin to trying to sell ice water to Eskimos. And, apparently, forcing them to use anything but the #1 option (read: iTunes) isn’t working out well, either.
Via The Register
