Is your company’s Web site male or female?
British researchers say the sexes view the Web differently and prefer different attributes when it comes to online design.
Some tidbits:
- Men assigned higher ratings to pages designed by men, and females preferred sites made by women.
- Women like pages with more color in the background and typeface, and favored informal rather than posed pictures.
- Men respond better to dark colors and straight, horizontal lines across a page. They also were more pleased by a three-dimensional look and images of “self-propelling” rather than stationary objects.
- Researchers checked out the Web sites for 32 British universities and determined that 94% had a “masculine orientation.” Two percent showed a female bent.
Via My Way News
