If you’re still unconvinced that the Apple gang are PR geniuses, check this out:
Yesterday on Apple.com, the company posted an offer in which people could test drive the new Mac mini for a month and if they didn’t like it, they’d get their money back.
“News of the deal quickly spread, and it’s being widely suggested that the offer became rapidly over-subscribed, prompting Apple to withdraw the offer to any further customers,” writes The Register.
Nicely done, Fruit Co.
Via The Register
